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Simply The Best

by Swiftumz

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  • Streaming + Download

    Pre-order of Simply The Best. You get 1 track now (streaming via the free Bandcamp app and also available as a high-quality download in MP3, FLAC and more), plus the complete album the moment it’s released.
    Purchasable with gift card
    releases June 14, 2024

      $9 USD  or more

     

  • Record/Vinyl + Digital Album

    12" LP

    Includes digital pre-order of Simply The Best. You get 1 track now (streaming via the free Bandcamp app and also available as a high-quality download in MP3, FLAC and more), plus the complete album the moment it’s released.
    digital album releases June 14, 2024
    item ships out within 5 days
    edition of 250 
    Purchasable with gift card

      $20 USD or more 

     

1.
Simply The Best
2.
Unconditional
3.
Never Impress
4.
Second Take 02:52 video
buy track
5.
Almost Through
6.
For Bucher
7.
Falling Down
8.
Fall Apart
9.
Demoralized
10.
Finally Through

about

Christopher McVicker could capably add a chapter or two to the omnipresent tall tale of perfect pop’s supposed rebirth in 21st century San Francisco. That’s assuming he could be bothered to
weigh in on the subject. Still, for the last decade-plus, McVicker’s chosen musical guise of
SWIFTUMZ has certainly been inspirational to the current pack. This perennially loose project allows McVicker to shape myriad aural obsessions into something quintessentially his own. From the distorted fuzz-centric moments on his earliest recordings through his more recent punky bursts of shiny pop, McVicker’s work has wowed the fortunate few who have bent an ear in his direction. For sure, “Everybody loves Chris”. Now returning with Simply The Best, he has leveled up.

Aided by some of The City’s finest like-minded volunteers --- KELLEY STOLTZ , folks from THE AISLERS SET, THE BANANAS, DIRTY GHOSTS and many others, Simply The Best is a varied, all-hits endeavor, placing vibey, holed-up bedroom ballads alongside idealized, sparkling pop rock, chilled on one occasion, sharpened on another. Of particular note are the lead guitar contributions courtesy of CHRIS GUTHRIDGE, adding punch to McVicker’s effortlessly cool arrangements. These combinations and contributions always seem to boost Swiftumz beyond expectations, toward the timeless and classic.

The prime testament to McVicker’s songcraft is that he makes it look and sound so easy. In truth, Simply The Best earned its name over six long years of construction, a tumultuous period that saw the tragic loss of a cherished friend and guitarist, the abrupt closure of the record’s pressing plant and countless other personal and professional upheavals. Somehow McVicker, far too blessed to ever be stressed, was able to see through all these hardships and get all these gems cut and polished. It is without question his finest work to date and a collection of songs that we are all so incredibly lucky to finally hear.

credits

releases June 14, 2024

license

all rights reserved

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about

Swiftumz image

Swiftumz San Francisco, California

Christopher McVicker and friends

Distributed by Revolver/Midheaven USA: midheaven.com/artist/swiftumz

Press inquiries: info@forcefieldpr.com

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